• by Fern Siegel , December 9, 2024

Global sports company Puma has appointed adam&eveDDB to its global creative account.

The new business win came after a competitive pitch.

The agency’s first global brand campaign for Puma, a 75-year-old German brand, will launch next spring.

The account will be led by teams from adam&eveDDB’s London and Berlin offices.

Julie Legrand, senior director of global brand strategy and communications, says the agency selection is key to developing a brand strategy. “With their emotionally charged creativity, we can build deeper, more meaningful connections with our consumer.”

Based in London, Berlin, New York, and San Francisco, adam&eveDDB clients include Amazon, Calm, PlayStation, Eurostar, Lloyds Bank, Savills, Volkswagen and Mars.

Puma offers performance and sport-inspired lifestyle products for football, running and training, basketball, golf and motorsports.