OOH agency Billups has added to its senior management, naming Ranganathan Somanathan as chief global growth officer, a new post.
In addition, the company's expanded its leadership team. Billups has upped Jaime Byrdak to CEO, North America, Dave Williams to global head of commercial-investment, and Tony Stoering to global head of client development.
The team will focus on driving innovation in attention measurement, sustainability and accountability. Somanathan is based in Singapore, Byrdak in Chicago, Williams in London and Stoering in Minneapolis.
David Krupp, global CEO of Billups, said: “These appointments reflect our commitment to expanding our best-in-class team, furthering our positioning of out-of-home as a key awareness and transaction driver for clients in the digital economy.”
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Previously, Somanathan was CEO and advisor at Publicis Media, Malaysia and Singapore, and CEO at Omnicom Media Group, Malaysia and Singapore. In his new role, he will increase client utilization of Billups’ services and drive its global market share.
Byrdak has been with the company for six-plus years, most recently as head of media. Before that, she was managing director of the central region at Kinetic, WPP.
Williams joined the agency in 2022 to launch commercial operations in EMEA.
Tony Stoering’s OOH agency Heed was acquired by Billups in 2015. Since then, Stoering has focused on enterprise clients and expanding their use of Billups’ services across global markets. Stoering will now be responsible for all business development teams.
Since 2021, Billups reports 132% gross revenue growth. It has also acquired Outsight, TAC Media, OOH Labs, Billie Media and MediaBridge Global.