Shadow has just been named agency of
record for Saint James Iced Tea.
The agency will handle media relations, influencer and celebrity programming and events for the client.
Saint James offers six expertly crafted organic iced tea varieties: original green, passion fruit & peach, pineapple & mango, blood orange & hibiscus, red raspberry and classic lemon. It uses natural caffeine from brewed tea leaves.
Saint James Tea is a second-generation, family-owned and sustainably-packaged beverage brand. In 2022, when Saint James launched, it invested heavily in social media, with influencer campaigns and sponsored parties at cultural events and live music festivals, such as Stagecoach music festival.
Plus, Saint James Iced Tea is launching a new, limited-edition flavor — White Lotus Limited Edition Mango Organic Black Tea —inspired by the HBO series "The White Lotus.
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In the first half of 2024, reported BevNet, the beverage company, which relies on Tetra Pak boxes, has signed on with five DSDs (Classic in SoCal, Savannah in the Carolinas, Columbia in the Pacific Northwest, Summit in Las Vegas and Manhattan Beer to service New York City). By August 2024, it doubled 2023 revenue, hitting over $4 million in sales. In December, Los Angeles-based Saint James Iced Tea signed a multi-year partnership at the Barclays Center, home of the Brooklyn Nets.
Shadow's client work includes Estee Lauder, E.L.F. Cosmetics and Shop With Google.