Acura RSX prototype
American
Honda will continue to focus on its balanced lineup and projects a year-over-year sales increase of about 5% compared to 2024.
"In 2024, the Honda brand gained market share across the board, and Acura gained 7% in the second half of the year, which speaks to the fact that we have one of the strongest lineups in the industry,” Lance Woelfer, American Honda vice president of sales, told the media.
The company’s automotive sales grew to 1.4 million in 2024, up nearly 9% year-over-year as production constraints eased and a steady pipeline of products was delivered to dealers.
American Honda aims to increase hybrid and light truck sales while building toward the production start of the Acura RSX all-electric SUV, the company’s first original electric vehicle, which will be produced in Ohio at the end of 2025.
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The RSX marks the return of an Acura nameplate that communicates fun-to-drive performance and a coupe-like silhouette, he says.
American Honda is entering 2025 with a lineup that includes multiple hybrid models, electrified SUVs and all-new gas-powered products. Projected 2025 sales are 1.35 million units for Honda and 160,000 for Acura, he says.
The company will continue to take a flexible approach to electrification.
"We believe that electrification is best for personal mobility long-term, but how we get to 100% BEV ultimately will be based on customer demand,” Woelfer says. “That’s why we pursued a smart, flexible strategy with our EV Hub in Ohio where we will have the ability to produce ICE, Hybrid and EV on the same line.”
For Honda, the Prelude brand will return to the lineup at the end of 2025. The new vehicle will expand the Honda hybrid lineup to four models.
Meanwhile, in response to the ongoing California wildfires, the Honda family of companies in the U.S. is doubling its previously announced donation for crucial disaster relief funds to the American Red Cross to $1 million.
The donation will enable the American Red Cross to respond to and help people recover from this disaster across the affected region, home to the company's U.S. sales and marketing headquarters and its associates.
"Honda recognizes the increased need for support and is dedicated to helping the communities impacted by the wildfires in the city Honda first called home in America 65 years ago," says Jennifer Thomas, senior vice president of corporate affairs at American Honda Motor Co., in a release.