OfferUp Appoints Argonaut Agency Of Record


San Francisco agency Argonaut is now OfferUp's agency of record. 

OfferUp calls itself the largest mobile marketplace for local buyers and sellers in the U.S. Founded in 2011 and based in Bellevue, Washington, the company serves local markets nationwide and was used by more than one in six adults in the U.S. last year.

Argonaut's first work for OfferUp is slated for the second quarter of 2025. The brand is ranked among the top shopping apps and the agency is charged with enhancing the company's visibility.

"As our business evolves, we sought a partner who could help us transform OfferUp from a beloved local marketplace app into a go-to platform for local discovery, exchange and connections of all kinds,” says Kelly Stephenson, vice president, brand and communications at OfferUp. “We were impressed with Argonaut's deep understanding of what makes timeless brands and their vision for what OfferUp can become."

advertisement

advertisement

“In this ever-expanding world where we can literally access outer space, we are deeply passionate about the emotional brand potential that lives within OfferUp’s local marketplace and can’t wait to bring their stories to life,” says Katie Miller, Argonaut president.

OfferUp released its 2024 Recommerce Report, published in partnership with data analytics firm GlobalData. It reveals a projected 55% growth in the resale market by 2029, reaching an estimated $291.6 billion.

Next story loading loading..