Church's Texas Chicken wants its shrimp, fish and surf n' turf menu to be part of any spring outing.

That's why Brunner produced "The Season of Outside," a cross-platform semi-animated campaign to push its seafood. The "Waves" track, also by the agency, highlights the brand's offerings and its $3.99 Lent special.

The campaign runs through April 27 on CTV, streaming TV, streaming audio, CRM, loyalty and organic and paid social.

"With 'The Season of Outside,' we set out to capture the simple joys of spring — good food, great company and the energy of a season in full bloom. Every beat, every frame, every flavor was crafted to bring that energy to life, making Church’s seafood not just a choice for a good meal, but a full-on celebration," Dan Magdich, vice president-executive creative director, Brunner, told Agency Daily.

The Pittsburgh, Pennsylvania-based Brunner was named Church's AOR in July 2023. The 70-year-old restaurant chain is known for its hand-battered, fried chicken and honey-butter biscuits. Church's is owned by High Bluff Capital Partners, which is also the parent company of Quiznos and Taco Del Mar.

The agency's client work has also included Ionos, WesBanco and Mitsubishi Electric Trane US.