Unilever named 180’s Amsterdam office as lead creative agency for the Wall's ice cream brand.

The win followed a competitive pitch.

180, part of Omnicom, will deliver its first work in the summer of 2026, which will run across social, digital, TV, OOH and partnerships channels in the U.K., Europe, ANZ, LATAM and Asia. The remit also includes strategic partnerships, community engagement and integration with content creators.

Stephane Lecoq, executive creative director at 180 Amsterdam, told Out to Launch: "We're excited to support Wall's on their journey of creating meaningful connections by engaging with culture at scale. We will build creative campaigns born in social, ensuring the brand plays a valuable role in consumers' lives."

Wall’s has been making ice cream for more than 100 years. Its products are sold in more than 52 countries, under 27 different local names. The company opened in 1922 in London and remains the market leader in handheld ice cream in the U.K. In the U.S., it's sold under the Good Humor name.

The 180 agency has offices in New York, Los Angeles and Amsterdam.