The appointment follows a multiyear partnership that advanced Panda Express’ media strategy during a key growth phase. The agency handled the “However You Panda” campaign and the mobile-game design Lunar New Year “Good Fortune Scratcher.”
Prior to the assignment, The Many served as creative AOR for Panda Express until the brand selected Opinionated earlier this year.
During The Many’s tenure as AOR, Panda Express moved from No. 17 to No. 2 in Technomic’s Top 50 Restaurant ranking.
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