• by Fern Siegel , April 2, 2025

Integrated creative agency David&Goliath has been appointed creative agency of record for Finance of America, a provider of home equity-based financing solutions for a modern retirement. 

The business was won after a competitive pitch. Future work will educate homeowners on the role of home equity in retirement, targeting those 55+. It will also address reverse mortgages.

Work includes developing creative, brand, social and communication strategy and a brand-repositioning campaign. First campaign work will launch in the second quarter.

David Angelo, founder and creative chairman of D&G, said: “We’re excited to help the category leader transform their industry and to place the Finance of America brand in the position to reshape perceptions of reverse mortgages by demonstrating the many ways they unleash your best life in retirement.”

D&G, founded in 1999, based in Los Angeles, is an independent subsidiary of Innocean Worldwide. Current clients include Kia America, California Lottery, Vizio, San Diego Zoo Wildlife Alliance and Frito-Lay.