• by Fern Siegel , April 14, 2025

Ramona, a vegan houmous and falafel brand, has selected Supernova to lead its social-media strategy, content planning and production, influencer management and paid social activity.

Ramona wants to enhance its presence in the U.K. market, focusing on parents 35-45 with school-age kids via social-first work.

First work is set to launch this month.

Tom Sneddon, co-founder-managing partner, Supernova, called Ramona's an "exciting brand with big ambitions.We can’t wait to use social and creator-led strategies to help unlock new levels of brand growth and market share. It’s a brilliant opportunity to cement Ramona's status as the queen of the dips."

Supernova, a social-first shop that debuted in September 2023, is a part of the Atomic London Orbit. Its brand work includes Greater Anglia Trains, Back Market, Vax and Stansted Express.