Last month ad agency BarkleyOKRP launched a new media agency called MissionOne Media, led by President Sean Coccoran, who joined the agency last year from IPG’s media agency Mediahub. 

Now MissionOne has made its first acquisition, an AI-driven SEO specialist called Growth Skills. As part of the deal Growth Skills CEO Lavall Chichester joins MissionOne as executive vice president of SEO and AI Optimization, reporting to Corcoran. He founded the agency in 2017.  Financial terms of the transaction were not disclosed.

“Brands need to be ready for the AI-powered future of search,” said Corcoran. “Growth Skills brings an innovative approach that moves beyond traditional SEO to help brands secure their place in AI-driven search.” 

Growth Skills leverages AI-powered tools and platforms to build interactive content to drive leads, donations and sales for clients like The Leukemia & Lymphoma Society (LLS), Sunward Bank, Oar Health and others.   

MissionOne manages over $1.1 billion in billings and partners with clients, including the National Pork Board, Suja Life, TGL, Mariner, AMC Theatres, Ruiz Foods, The Vitamin Shoppe, Rawlings, and Global Industrial.