Previously, she was the design director at Vox Media leveraging data to drive content across 500 sites.

At Trade School, Carter will help build a proprietary AI-powered tech platform and workflow designed to automate and scale digital asset creation helping clients create content at scale.

Sarah Anderson, president of Trade School, said Carter's “track record of melding craft with a modern approach to content creation is in high demand by our clients.”

Carter will lead the agency’s Creative Automation Practice. Prior to Vox, she held creative, design and digital roles at Undertone, Hill Holiday and Crispin Porter & Bogusky. 

“Trade School has been leading the way in developing more modern approaches to creating content that connects with consumers on a more personal level, since its launch five years ago,“ added Carter.

The agency's client work includes Home Depot, Makita and FedEx.