Toyota is featuring the cool kids in new creative for the Grand Highlander. 

The 30-second spot from Saatchi & Saatchi, “Grand Walk Up,” shows a group of young flag football players arriving at the field in style and stepping out of the stylish 2025 Grand Highlander in a cinematic, slow-motion walkup, making their grand entrance before hitting the field.

Created with the NFL Draft in mind, the 2025 Grand Highlander took center stage as Toyota rolled out the red carpet in Green Bay in April. 

The spot debuted April 21 in conjunction with Toyota’s NFL Draft activities.

As the Official Automotive Partner of the NFL, Toyota celebrated future stars with exclusive content, fan experiences and special appearances from Team Toyota athlete Jordan Love.

Love joined efforts with Toyota in illuminating rising talent during the Draft’s biggest moments in Green Bay. Toyota will elevate NFL Flag players to the Draft Theatre stage in Green Bay to announce a draft selection live.

To grow the game, Toyota will cover NFL Flag Fall registration kit fees for teams within 25 miles of the Green Bay area. This effort builds on the more than 182,000 players that Toyota dealers have supported nationwide in local league play.

The campaign is designed to resonate with both traditional and chosen families, driven by a shared desire to create meaningful experiences for the people who matter most. The campaign highlights the Grand Highlander's standout qualities—spaciousness, power and style, says Jason Schragger, chief creative officer at Saatchi & Saatchi.

“With ‘Grand Walk-Up,’ we wanted to capture the excitement and confidence that comes with a bold entrance,” Schragger tells Marketing Daily. “There’s a playful energy woven into every creative choice – from the slow-motion walk-up to the music track selection. We had fun emphasizing a familiar moment to make it feel larger than life, driven by the attitude of the 2025 Grand Highlander.”