• by Wayne Friedman , 8 hours ago

On the eve of its upfront advertising presentation in New York to advertisers, Fox Corp. released the details and name of its long anticipated premium streaming service: Fox One.

The service will pool all news, sports, and entertainment content into one streaming platform including Fox News Channel, Fox Business, Fox Weather, Fox Sports, FS1, FS2, BTN, Fox Deportes, Fox-owned TV stations and the Fox Television Network.

Lachlan Murdoch, CEO of Fox Corp., who made the announcement during the company’s quarterly earnings phone call on Monday, did not disclose pricing or a start date. He did say cable TV subscribers would get Fox One at no additional cost.

Murdoch did say say the platform would do everything “humanly possible” to avoid more traditional cord-cutting in the launch of Fox One. The company’s Fox News Channel is a major cable network and benefactor of the current legacy pay TV system.

Pete Distad, who will be CEO of Fox One, said in a statement that the platform is “designed to reach outside of the pay-TV bundle and deliver all the best Fox branded content directly to viewers wherever they are.”

The announcement says those buying Fox One will have the option to bundle in its existing Fox Nation within one platform.

Previously, Fox Corp. was part of a sports-focused streaming partnership, Venu Sports, a joint venture with Walt Disney and Warner Bros. Discovery. The deal was abandoned after a lawsuit -- filed by virtual pay TV provider, Fubo TV citing that the venture was anticompetitive -- was allowed to proceed. Distad was to be the platform’s CEO.