• by Fern Siegel , Yesterday

Denver-based creative agency Motive announced plans to integrate Shoptology, the commerce agency noted for shopper strategy, into the company.

The focus is a united effort to secure enhanced consumer connections and creativity, resulting in brand visibility and growth.

“By joining forces with Shoptology, we’re expanding our ability to not only connect with consumers in meaningful ways, but also turn those connections into action at retail,” said Matt Statman, CEO-Chief Creative Officer of Motive. Shoptology forte is revamping customer engagements.

Motive clients include Pepsi Beverages, Tony's Chocolonely, Disney and Dick's Sporting Goods. Shoptology counts 7-Eleven and Frito Lay among its clients.

Charlie Anderson, former CEO, Shoptology, joins Motive as head of newly formed Shoptology Commerce Studio. Matt Statman remains Motive CEO-CCO.

Anderson added that by combining forces, the new entity will “deliver even greater value to our brand partners.”

Both agencies are wholly owned subsidiaries of Project Worldwide.