• by Wayne Friedman , Yesterday

Streaming TV viewing keeps gaining on legacy TV -- nearly topping the combined viewing share of both broadcast and cable TV, according to Nielsen’s total TV/streaming viewing measurement.

In April, its 44.3% share was just a share point behind the combined broadcast/cable viewing share of 45.3%.

Streaming TV grew 4% versus March and 15% over the same month a year ago.

Broadcast viewing was down 6% compared to a year ago to 20.8% share, with cable 16% lower to 24.5% share.

The most-watched streaming TV show was “Grey’s Anatomy” (at 3.9 billion viewing minutes), which airs on both Hulu and Netflix.

While “Grey’s Anatomy” airs exclusively for its current 21st season on Hulu, Netflix had 60% of total streaming viewing of the show for the month.

Right behind "Grey's Anatomy" was Warner Bros. Discovery Max's “The White Lotus,” coming in at 3.7 billion minutes.

In terms of individual channels, YouTube continues to sharply climb -- hitting another new high with 12.4% of total TV watch-time -- up 15% from March., and 30% higher compared to the same time period a year ago.

The Roku Channel also moved higher -- up nearly 70% versus as year ago (1.4%, April 2024) -- to a 2.4% share. Netflix remains in second place versus YouTube -- down 1% to 7.5% share -- while Amazon Prime Video grew 9% to 3.5% share.