CTV's Audience Addressability Presents Key Hurdle Amid Advertising Growth
- by Robert Williams , June 2, 2025
The rapid shift from traditional cable to streaming
platforms continues to reshape the media landscape, forcing advertisers to follow audiences onto connected TV or risk being left behind with legacy linear TV. But while the transition is well
underway, a critical piece of the puzzle remains underdeveloped: addressability, according to …
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