• by Fern Siegel , June 17, 2025

Amica Insurance wants customers to "Go Together." The customer-owned company is pushing a key theme: We travel faster alone, but we do better, together.

That's the focus of its new campaign by creative AOR Mother New York. And it expands the insurer's “Empathy Is Our Best Policy” platform, reminding us of the ties that bind.

“It’s easy for life to become a solo pursuit, and the busier we get, the more we find ourselves taking on alone,” said Oriel Davis-Lyons, Chief Creative Officer, Mother New York. “But sometimes, we need a reminder that life, with all its joys and burdens, is better together. When you have a brand built around strong values and a marketing team committed to telling powerful human stories, it’s fertile ground for great work."

The three 30-second spots, including here and here, are running on broadcast, online, social and digital. They are directed by Diego Contreras of Super Prime.

“This new campaign once again showcases the power of empathy, while simultaneously highlighting the advantages of partnering with Amica, a mutual insurer,” said Tory Pachis, executive vice president-Chief Growth-Marketing Officer at Amica. “We’re built to serve our customers when they need us most, and we prioritize their needs.”

Previously in March, Amica, the official jersey sponsor of the NBA's Boston Celtics, debuted a "Protect Your Legacy" spot with Celtics forward-guard Jayson Tatum and his mother.