Commentary
AI Email Helper: New Tool Supports Message Creation And Editing, Firm Says
- by Ray Schultz , Columnist, June 16, 2025
A solution that allows marketers to produce an AI-driven email from a campaign brief has been unveiled by Stensul, a campaign creation platform for enterprise brands.
The new offering, Stensul Email Generator, is an enhancement to Stensul AI, a suite of AI capabilities. The platform supports the entire campaign workflow, the firm says.
Instead of starting with a blank copy document with little idea of how the email will look to recipients, Stensul Email Generator assembles an email with approved layout and design from a campaign brief, it adds.
Stensul Email Generator was announced at Salesforce Connections 2025.
Why now? Brands are now seeking to make a workflow transformation because “their current operating models simply won’t scale,” says Noah Dinkin, founder and CEO of Stensul. “For companies to be successful in that transformation, they need to rethink governance throughout the entire process, so that more people can build efficiently.”
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Stensul AI, which was launched in 2023, allows firms to generate text for elements of an email, including the subject line, preheader text, title or calls-to-action. Email Generator supports creation of the entire email and streamlines the editing process after the initial draft is created, the company says.
The content generated by the Stensul Email Generator is on-brand and within established company guardrails.
Stensul serves such firms as BlackRock, Cisco, Demandbase, Equifax, Greenhouse, Siemens and Thomson Reuters.
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.