• by Sarah Mahoney  @mahoney_sarah, Yesterday

Fabletics is reshaping its leadership as it pushes toward a new phase of growth, promoting Carly Gomez to CMO and Meera Bhatia to president. The moves come as the California-based brand, known for its affordable fitness fashion and celebrity collaborations, aims to surpass $1 billion in annual revenue.

Bhatia, who had been chief operating officer, adds the title of president, and responsibility for product creation, retail, wholesale, and international operations. Gomez, promoted from senior vice president of marketing, will now lead brand strategy, digital innovation, and customer engagement efforts. Ashley Kechter, who had been Fabletics’ global brand president, recently joined rival activewear brand Vuori as global president.

“This is a big year for Fabletics, as we are on track to exceed $1 billion in revenue while continuing to expand our retail fleet,” said Adam Goldenberg, co-founder and CEO, in the announcement. He pointed to new store formats, international growth plans, and high-profile partnerships as drivers of momentum.

Founded in 2013, Fabletics initially focused on subscription-based sales but has expanded to more than 100 physical stores and recently entered wholesale channels, including Nordstrom. Its VIP Membership program has about 3 million members, giving the brand a rich stream of customer data that helps it refresh products and merchandising strategies.

Since joining from Vans last year, Gomez has leaned into those insights to push more personalized marketing and engagement, including collaborations that blur the line between fitness and pop culture. Recent campaigns have featured comedian Kevin Hart, alongside past efforts with Khloé Kardashian, Becky G, Demi Lovato, and Kate Hudson, who remains an investor.

For marketers, the shake-up signals a continued bet on blending data-driven personalization with influencer firepower as the brand scales its hybrid retail model.