• by Fern Siegel , July 2, 2025

Yodel Mobile by NP Digital has been appointed app marketing agency for Zenni Optical, the largest online eyewear retailer in the U.S.

The focus is utilizing data-led decisions and performance reporting to up mobile growth, turning Zenni into the leading app-based eyewear retailer in the U.S.

A specialist in full-funnel mobile marketing, Yodel mobile supplies app store optimization (ASO), paid media, retention, engagement and monetization strategies.

The account was awarded after a competitive pitch.

"Partnering with Zenni Optical is genuinely exciting for us," said Mick Rigby, CEO of Yodel Mobile. "As a company that lives and breathes mobile growth, we immediately saw the opportunity in their app. We understand how complex it can be to turn data into actionable growth, and we're thrilled help Zenni unlock the next phase of mobile success."

Yodel Mobile’s support will span both iOS and Android.

The agency, founded in 2007 and based in London, was acquired by NP Digital in April to enhance its marketing capabilities. At the time, Mick Rigby, CEO of Yodel Mobile, said joining NP Digital meant “an exciting opportunity to bring our mobile growth strategies to more brands worldwide. This partnership enables us to deliver more comprehensive solutions with even greater impact.” Agency clients include Gymshark, Holland and Barret, and UKTV.

Zenni is the official eyewear of the San Francisco 49ers, Boston Celtics, Chicago Bulls, Monster Jam and Ghost Gaming.