• by Fern Siegel , July 25, 2025

Los Angeles-area marketing agency Wpromote is expanding its B2B services, appointing Alicia Alongi as its first senior vice president of B2B strategy.

She will work with various clients, including Dataiku, and head the agency's B2B practice. 

Prior to Wpromote, Alongi was vice president of client strategy at Zion & Zion. She also held senior marketing posts at the Goodway Group, ThumbStopper and LotVantage.

A veteran marketing strategist, she has a strong record in building B2B programs on both the agency and client sides.

Andrea Bendzick, CEO of Wpromote, said Alogni “doesn’t just focus on marketing effectiveness, but has built programs that drive revenue. Her ability to connect strategy across teams, tech and the full funnel is a critical unlock for how we deliver on our promise to drive smarter growth.”