Credit One Bank reports that U.S. adults are woefully lacking
in credit-card fundamentals and financial education. To help, it launched the "Credit Wreckers," an integrated ad campaign, narrated by actor Chris Parnell.
Deutsch produced the creative. The ads
are running across broadcast and social media.
"Financial setbacks can affect anyone, but understanding how credit works is a game-changer when building or rebuilding your financial future,"
said Steve Min, Chief Credit Officer at Credit One Bank.
Each character in the "Wreckers" spots — Max Out, Cancelina and Miss Payment — illustrates
common missteps and improved credit habits. The goal is to empower individuals with the right information in an accessible way.
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The ads reflect findings from a Credit One Bank survey,
conducted in partnership with YouGov, which noted critical gaps in credit knowledge. For example, 72% were unaware that a missed payment can stay on their credit report for up to seven years. A
majority, 65%, were unaware the maximum amount of available credit they should use at any given time is 30%. Some 70% did not know to keep their oldest credit-card accounts open and use them once
every few months.
Amber Greenwalt, SVP, brand and advertising at Credit One Bank, added: "Small, incremental changes can have a big impact on improving credit health. Our goal with the
'Credit Wreckers' is to simplify complex topics, and provide actionable tips, all while making it fun and relatable."
Deutsch's client work includes NerdWallet, Taco Bell, Pizza Hut and
Total Wireless.