• by Fern Siegel , August 12, 2025

Nutritional drink Boost helps adults meet protein requirements.

But a new campaign suggests it can be much more.

Haymaker's "A Real Boost" campaign positions the brand as a key supplement after any kind of health issue — from spinal surgery to a fall — to recover energy and strength.

The new work airs on television, including ABC, Disney+, Hallmark and Roku, as well as retail media, influencer amplification and social media. 

“We’ve heard so many inspiring stories from adults who turned to Boost during some of the most difficult moments of their lives,” said Megan Smargiasso, senior director of brand experience, Boost. “We wanted to amplify these stories in our new campaign to push beyond functional benefits of the product and show consumers that Boost is more than a nutritional drink — it’s a symbol of resilience and optimism for adults navigating health transitions and embracing perseverance at every stage of life.”

The three spots feature real Boost drinkers. Or follow @boostnutrition.

Haymaker's client work has included Topo-Chico, Pluto TV and King's Hawaiian.