• by Teresa Buyikian , Yesterday

As football season returns this fall, one bourbon maker is bringing back its program to honor the most serious fans at home: the fantasy football fanatics.

Knob Creek has again tapped celebrity quarterback Eli Manning for the return of the Knob Creek Bold Picks event, described as a “season-long recognition of the bold selections fantasy football fans [make] in pursuit of victory.”

To commemorate the collaboration, the brand has released a limited-edition Knob Creek Single Barrel Cask Strength Bourbon, Eli Manning's Bold Pick: 2026 Batch, which is available now at retailers nationwide.

"As football fans and bourbon makers, we respect the confidence it takes to win," says Freddie Noe, eighth generation master distiller at Knob Creek. "Welcoming Eli back to the distillery, we knew we wanted this year's release to be bold. The Knob Creek Eli Manning's Bold Pick: 2026 Batch is bottled at cask strength; unfiltered … and made for those who stand by their convictions."

The social media campaign consists of Manning sharing his own football picks and advice to fantasy football players via the brand’s Facebook and Instagram platforms @KnobCreek, as well as on the brand’s website.

Another part of the promotion, the Bold Picks Sweepstake awards one grand prize winner a watch party at the James B. Beam Distilling Co. in Clermont, Kentucky. The winner and 11 companions will “be treated to an exclusive Knob Creek experience for the Big Game.” Other winners will receive Knob Creek Old Fashioned Kits. Consumers can log on to www.TheBoldPicksSweepstakes.com to enter by Nov. 1.