Legacy TV-based media, and their associated streaming platforms,
continue to lose ground to digital-first media companies -- YouTube, Netflix, Amazon and Roku Channel -- according to Nielsen Media Distributor measure.
Nielsen's Media Distributor gauge
aggregates total TV usage viewing minutes of persons age two years and up across all video platforms -- linear, streaming, local and national.
YouTube is now at a 13.4% leading share for July
-- up more than 10.4% versus the same month a year ago. Netflix -- now in third place -- grew to 8.8% (8.4%, a year ago), while Amazon is at 3.9% (3.5%). Roku Channel rose to 2.8%, up from 1.6%.
Compared to June, Nielsen says Netflix had the largest volume gain across all streaming platforms in terms of average minute audience -- up by 215,000 viewers -- as well as the best gains across
all viewing demographic categories month-to-month.
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Right behind YouTube in second place is Walt Disney, dipping 9.4% (from 9.9%).
NBCUniversal, in third place, saw a major decline --
to 7.6% from 9.5%. NBCU had a strong July 2024, driven by high viewership in the initial days of the Paris Summer Olympics at the end of that month.
Paramount dipped to 7.0% (7.4%), while Fox
dipped to 6.5% from 7.4%. Warner Bros. Discovery is now at 6.1% -- down more than a full percentage point (7.2%).
Midsized cable TV network/TV station groups remained mostly the same, with
Scripps at 2.2% (vs. 2.2%); Weigel Broadcasting at 1.4% (vs. 1.4%); Hallmark 1.1% (vs. 1.2%), A+E Networks at 1.0% (vs. 1.2%); and AMC Networks at 0.8% (vs. 1.0%).