• by Fern Siegel , Yesterday

The LeBron James Family Foundation has launched a national campaign with the Indeed employment platform to promote skills-first hiring.

The spot runs on national broadcast and OTT, told through the prism of James' career. (His scoring was often credited to his physical dominance, rather than his basketball skills and court vision.) The spot is narrated by Ernie Johnson, Jr., a renowned sportscaster for TNT Sports.

The spot is produced by Uninterrupted, the agency brand that's part of Fulwell Entertainment, founded by James and Maverick Carter.

The initiative supplies resources to help people highlight their skills and gain economic mobility, regardless of background or experience. James said his foundation's support with education and job training has proven successful. “We’ve seen how people can thrive when they’re given an opportunity,” he said.

“We believe people should be hired for what they can do, not just their credentials,” added James Whitemore, CMO of Indeed. “By teaming up with Uninterrupted and the LeBron James Family Foundation, we’re using the power of storytelling to highlight how lived experience and practical skills can lead to real career opportunities.”

As part of the campaign push, a four-part series, led by James, debuts Oct. 1 on Uninterrupted's YouTube channel. "The Main Thing" has James talking with skateboarding legend Tony Hawk, entertainer Teyana Taylor, digital creator Marques Brownlee (MKBHD), and fashion designer Melody Ehsani. Together, they explore how skills honed through life experience, hard work and creativity can open doors and change lives.

Uninterrupted also handles ongoing digital content, including "The Shop" talk show, and "Jim Thorpe: Lit by Lightning," a 2025 History Channel doc about the legendary athlete.