• by Ray Schultz , Columnist, Yesterday

Personize has launched an AI software tool that the company says provides personalized content at scale.

The new solution, Generative Personalization Engine, is natively built inside HubSpot. It empowers sales and marketing teams to research and write across thousands of prospects instantly, the firm claims in an announcement.

The goal is to provide teams with “an intelligent customer memory and the ability to activate it instantly across campaigns,” says Hamed Taheri, founder and CEO of Personize.

Generative Personalization Engine differs from AI tools that produce generic content only. Instead, it combines AI-powered agents with CortexUCM, Unified Customer Memory, to continuously learn from every customer interaction and apply that intelligence across email, LinkedIn, landing pages and sales calls and other channels. 

According to Personize, the new platform also provides: 

• Unified Customer Memory that connects every interaction across sales, marketing, and the customer experience.
• AI ContentProducer that generates SEO- and AI-optimized, personalized blog posts, articles, and thought-leadership content.
• AI Studio: Build, test, and deploy AI agents inside HubSpot — no code required.
• AI Researcher, which provides  analysis of CRM and web data.
• AI Writer for generating tailored emails, LinkedIn messages, call scripts and landing pages.
• AI Properties—This embeds live AI-generated insights into HubSpot fields to drive real-time automation.
• AI AgentCatalog: Access reusable AI agents or create your own to extend capabilities instantly.

One early user is ASAP Marketplace. Its CEO Sean Mahon said that with Generative Personalization Engine, the company was "able to grow our organic SEO by more than 50% while maintaining the voice and standards of our best copywriters."