Omnisend is offering a new suite of tools ranging from artificial intelligence (AI)-powered assistants to SMS capabilities in an upgrade, the company has announced.
The new feature is designed to give merchants “the practical, ready-to-use tools they need to connect with customers on a deeper level - whether that's through
personalized recommendations, smarter AI workflows, or more trustworthy SMS,” says Zilvinas Lesinskas, vice president of product at Omnisend, in a statement.
The suite includes Omnisend’s Personalized Content suite, which is available to Pro users or as an add-on. This provides:
- Viewed product recommendations — campaign emails display recently viewed products
- Past purchases recommendations — complementary products based on
purchase history
- Conditional content campaigns — senders can scan, dynamically show or hide content blocks to deliver more relevant emails
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In addition, Omnisend is offering the following AI enhancements to help brands save time and stay ahead of customer needs:
- Suggest + create automations (launching Q4) — to identify gaps in a brand’s automation strategy and instantly new workflows tailored to a customer’s behavior and unique
tone of voice
- Suggest + create forms (in Beta): AI-driven form creation based on key calendar events, brand assets, and preferred tone of voice - helping merchants grow
subscriber lists with less effort
Another new feature is advanced SMS support:
- SMS shortlinks —
custom-branded domain shortlinks improve recognition and click-through rates
- SMS shortcodes (coming soon)--Short, recognizable numbers for high-volume SMS
campaigns
Starting in Q4, Omnisend will also offer enhanced reporting, which will enable merchants to track their audience dynamics over any period and
gain access to reporting for push channels.