Container logistics and supply chain services giant Maersk has appointed WPP Media as its new marketing partner, the companies announced today. 

Ad spending was not disclosed. 

WPP Media will manage the new client’s marketing activities in 130 countries from a central hub in Copenhagen where Maersk is headquartered. 

“WPP Media’s platform and approach align with Maersk’s vision to position marketing as a driver of commercial growth and transformation,” said Rasmus Rudnik Hansen, head of marketing media global at Maersk. “Their ability to balance global consistency with local relevance, while offering transparency and actionable insights, makes them a natural fit for our next chapter.”   

Maersk had previously worked with Havas Media. 

In 2024 Maersk reported revenue of $55.5 billion, a gain of nearly 9% over the previous year.