• by Colin Kirkland , October 2, 2025

Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the popular ecommerce platform to tap into Snapchat Ads for more seamless consumer targeting.

According to a statement from WooCommerce, the extension is designed to make it easier for brands to launch, track and manage direct-response campaigns for Snapchat’s 900 million monthly active users across the globe.

WooCommerce businesses can now connect their merchant account to their Snapchat account, using Snap Ads Manager to sync their product catalog and include in-stream clickable product links for Snapchatters. 

For enhanced data retrieval, ad targeting and optimization, merchants can also set up Snap Pixel and Conversions API (CAPI) -- a year-old feature that has dramatically boosted Snapchat’s small business advertisers. 

WooCommerce, which allows Wordpress users to turn their websites into online stores, has become a mainstay in the ecommerce world since 2011, now powering over a quarter of all online stores. 

Last year, over 6 million live websites were using WooCommerce across the globe, according to a report by BuiltWith. 

Integrating with Snapchat is the ecommerce platform’s most recent attempt to expand its pool of third-party extensions, bringing a wider variety of selling options for its merchants. 

The partnership is also indicative of Snapchat’s strategy to “reaccelerate” its advertising growth by investing in medium-sized businesses – a point made by CEO Evan Spiegel in his recent public letter.

As it looks to compete with social media giants like Meta, Snapchat is in the process of rebalancing its sales coverage and product roadmap around small and medium-sized businesses, already having brought in over 2,000 new activations this year. 

Making it easier for WooCommerce merchants to advertise to Snap’s large audience could onboard more sellers and help the company accomplish its growth goals.