The Bombardier Global 8000 claims
to be the world's fastest private jet, with a top speed of Mach 0.95, four living spaces and a range of 8,000 nautical miles.
The target is super-high net worth individuals.
“Chasing the Dawn,” a new cross-media campaign, introduces the brand. Print ads run in several international publications, including How To Spend It, Robb Report and
The Financial Times. Takeover OOH will appear in various markets, such as Paris, Nice, Dubai and Abu Dhabi. There is also an extensive digital rollout across YouTube, Instagram and LinkedIn,
as well as spots on Amazon Prime, CNBC, Bloomberg and LinkedIn CTV.
Leagas Delaney handled the creative work. The media agency is Fifty.
The campaign is the first work from the
agencies since they were named global creative and media AOR, respectively, following a competitive pitch in January.
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Montreal-based studio La Majeure, co-owned by pianist-composer Alexandra
Stréliski, created an original soundtrack to highlight Bombardier's vision.
“Not only are we helping to launch an amazing slice of aviation history, we are also placing Bombardier
on a pedestal above other aviation brands,” said Tim Delaney, creative director, Leagas Delaney.
Leagas Delaney, an independent creative agency group, has offices in London,
Hamburg, Milan, Johannesburg and Cape Town. Clients include Chubb, Explora Journeys, Investec and Marriot Hotels.