• by Fern Siegel , 4 hours ago

For the upcoming holidays, L.L. Bean takes a nostalgic look at holidays and the joy of flannel.

Day One Agency did the creative, which utilizes home videos, social UGC and found footage. "Invited to the Holidays Since 1912"  channels nostalgia for simpler times and the enduring fabric.

The campaign also revisits moments such as Clark Griswold’s flannel in "Christmas Vacation" and home videos of families dancing in flannel PJs. The work also includes real customers.

The campaigns runs nationally across TVC/OTT, social, digital display, radio and print.

“Holiday advertising often tries to outdo itself with bigger productions and louder moments. We went the other way: less flash, more human,” said Jamie Falkowski, Chief Creative Officer at Day One Agency. “This campaign has been in the making for decades, through family photos, films, and traditions. It’s a celebration of those real moments that connect us, generation after generation.” 

Day One Agency account work includes Pacifico, E.L.F, American Express and Chipolte.