• by Fern Siegel , 2 hours ago

SiteOne Landscape Supply, a wholesale distributor of landscape supplies in the U.S. and Canada, has named Goodway Group its paid media strategy partner.

The company's focus is to enhance visibility and growth for professional customers in hardscapes, agronomics, nursery, irrigation and lighting. 

Goodway will handle media buying and brand awareness. Its remit is to unify media, data and creative to expand SiteOne's footprint.

“SiteOne exemplifies the type of strategic partnership we're building momentum around: B2B and commercial organizations ready to modernize their marketing approach and treat media as a driver of measurable business outcomes. Site One is the fast-growth company that Goodway loves to partner with,” Paul Frampton-Calero, CEO Goodway Group, told Agency Daily. “They understand that sophisticated measurement, full-funnel strategy and customer-first thinking are competitive necessities in today's landscape.” 

First work begins in January.

“This partnership represents a milestone in our marketing sophistication journey,” said Erin Edstrom, vice president of integrated marketing at SiteOne. “We were looking for more than a media buyer — we wanted a partner who could align with our vision, challenge our thinking and create measurable impact.”