Beginning this month, Jeep will introduce a new
limited-edition Jeep Wrangler on the 12th of every month for the next 12 months.
The 2026 Jeep Wrangler Moab 392 debuts first and kicks off the brand’s 85th anniversary
celebration. Orders for the vehicle are now open, with a starting MSRP of $79,995 (excluding $1,995 destination).
The first video of "Operation Airdrop" debuts across Jeep brand
channels. It was developed in partnership with Chicago-based agency Highdive, with AI-generated visual effects by 1986 Studios.
Sharp-eyed viewers watching the "Operation Airdrop"
video series, in addition to those visiting Jeep.com, can find clues about the future Twelve 4 Twelve limited editions by following the feathers.
Each new Jeep Wrangler drop will be
supported through the yearlong marketing campaign “Operation Airdrop,” designed to run across the brand’s digital and social media channels. The first video in the series,
revealing the Moab 392 edition, launched online today..
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"While the term ‘airdrop’ might hold an entirely different meaning today, for the Jeep brand it is an
acknowledgment of a brand-defining moment – the parachuting of the Willys MB onto battlefields nearly 85 years ago," said Olivier Francois, global chief marketing officer, Stellantis, in a
release. "There is no other automotive brand that holds this kind of history in America. So, as we prepare to launch the first in our 'Operation Airdrop' video series, each special-edition release
will serve as a symbolic airdrop in our yearlong marketing campaign – uniting product, place and purpose."
The next Jeep Wrangler limited-edition model will drop on Dec.
12.