Famous Footwear, the shoe company with 806 stories in the U.S.
and more than 1,000 across North America, is turning up the holiday spirit. To showcase its large product line, the brand has debuted new spots.
This is The Mayor's second holiday
campaign for the account. It was named agency of record in 2024.
Two ads comprise the campaign. "Bo and Go" features two
kids as elves, while "Shop With Me" stars Instagram influencer Steffy. Her social content, watched by 1.2 million followers,
promotes Famous Footwear's in-store experience. Both run across social, CTV, OLV, and radio. Steffy Degreff is known for her vintage-inspired
style and DIY home decor.
advertisement
advertisement
Havas New York handled media buying.
"Given that we’re talking to millennial moms, we always want to think about what’s going to make them smile.
Steffy felt like a great fit. She’s got a big following with this target demo and goes all-in for the holidays in a way that balances aspirational and attainable. Just like Famous Footwear. And
to bring its Bo & Go sale to life, we thought moms would find the two kid elves adorable," Leigh Browne, creative director, The Mayor, told Agency Daily.