In a first for the brand, American Family Insurance is out with a new branded entertainment content series.    

Called “Dream Fearlessly,” the five-episode series tells a narrative that spans three generations designed to demonstrate how American Family Insurance can be a trusted partner for both “today’s realities and tomorrow’s ambitions.”  

The campaign breaks today (Nov. 17). The episodes include:  

“Legacy” - A father steals extra moments with his kids across decades, proving that big dreams are built in small, everyday moments. 

 “Home Team” - The father’s daughter, now grown, balances parenting and work while making space for her son’s big ideas.  

“Go to Sleep” - The daughter’s children whisper about futures in the dark, sparking imagination and possibility.  

“Generations” - The son, whom we originally met in “Legacy,” is now a father, protecting his toddler in real time and watching his first dreams take shape.  

“A Dream of Next” - This episode brings all of these stories together.   

“With the ‘Dream Fearlessly’ series, we deepen the emotional resonance of protection, spotlighting the heart of our brand and inviting people to dream fearlessly,” stated Sherina Smith, CMO at American Family Insurance.   

Audiences will be introduced to the “Dream Fearlessly Series” through trailers across paid social and online video, which drive them to view the full series on YouTube.   

The "Dream Fearlessly" series was created by Elite Media, American Family’s creative agency.