Love’s Travel Stops has named Dallas-based TRG as its AOR for media, creative and brand strategy following a review that began this summer. It’s the company’s first AOR relationship.  

The company retained Joann Davis Consulting to assist with the review process.  

Love’s estimated media expenditures for 2024 were $9.3 million, according to agency research firm COMvergence. 

The Oklahoma City-based family-owned company, founded in 1964, operates over 650 refueling and convenience store locations in 42 states.  

Company CMO Patrick McLean said TRG “stood above the rest through their sharp strategic insights into our brand and our customers.” 

McLean joined the company in May as its first-ever CMO, and in October launched Love's Media Group.  

According to the company it’s a first-of-its-kind retail media network targeting professional drivers and travelers across America's highways.