• by Fern Siegel , over 1 hour ago

Global money transfer company Wise wants to make financial exchanges easier, without hidden fees.

To champion transparency, Havas produced a creator-first campaign, “Don T. Overpay.”

Don T. played by influencer and sketch comedian Mohammed Mohammed. The character's focus is to help consumers Get Wise with a series of spots that help them avoid costly mistakes.

The spots run on Mohammed’s social channels @alloramomo on Instagram, TikTok and YouTube, as well as Wise’s landing page: wise.com/dontoverpay.

The humorous ads show crazy situations, such as a stalking dater who hires a doppelganger to impress a guy or an Italian grandmother who flies her Sicilian village to ensure authentic carbonara.

Harsh Sinha, Chief Technology Officer and U.S. president of Wise, said: “While the experiences in these videos are absurd and silly, the reality is that Americans don’t realize they’re paying more than they need to. We created the character of Don T. Overpay to shed light on the lived financial experience millions of people face, and showcase there’s a better, smarter way to move your money internationally.”

Wise reports 15.6 million customers globally, dealing in 40 currencies. Launched in 2011, in fiscal year 2024, Wise processed approximately $156 billion in cross-border transactions.