• by Fern Siegel , 3 hours ago

Anyone online has encountered this phrase: Verify you are human.

Doner, The UPS Store's AOR, has used it as the title of its new spot, directed by Gia Coppola. The ad, targeting Gen Z, is a reminder that holiday gestures from the heart mean the most. 

The 90-second ad “Verify You Are Human”  follows a young man looking for a gift for his mother. He searches the internet and social media for gift guides. But he can't make a decision until he realizes that love is personal. He goes old school, checking out local stores for an ideal gift he selects himself, then ships directly from The UPS Store.

The bottom line: Connection is personal and real-world experiences resonate.

The campaign is running in movie theaters nationally and select placements on network and cable TV. 

“The UPS Store has always played a meaningful role for consumers during the holiday season,” said David DeMuth, CEO of Doner. “With this year’s work, the brand is more than a destination, it’s an inspiration.”

A member of The Director's Bureau, Coppola's commercial work includes Uber, Instax, Samsung, Vista and Sephora.

Doner counts Jeep, Captain D's, Fiat and Ice Mountain among its clients.