
While streaming platforms are gaining high-profile
business news appeal, down in the weeds are TV-streaming distributors trying to make end-of-the-year adjustments to their core packages and bundling efforts.
YouTube TV, the rapidly growing internet-delivered TV distributor, is prepping
more than 10 new cheaper, genre-specific packages, according to one report.
The focus will be on some obvious segmentation -- sports, news, family and entertainment.
Now,
Comcast’s Xfinity is revamping five key packages.
The cheapest is “TV Core” at a low discounted price of $55/month -- if they bundle the service with Xfinity internet
service.
The service focus is around 10-plus core TV networks -- broadcast networks, especially, ABC, CBS, Fox, NBC, Telemundo and Univision, with other channels in the package as well.
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Other Xfinity packages include “Sports & News TV,” a “World Soccer Ticket,” “TV Plus” and “TV Premium.” '
Prices range from $80 a month
to $125 a month, running from more than 50 channels to more than 185 channels.
At press time, Xfinity did not disclose specific streaming platforms attached to these legacy cable TV network
bundles.
Comcast does have the "Xfinity StreamSaver" bundle featuring Netflix, Apple TV (formerly Apple TV+) and Peacock, where consumers can get over 40% in price savings.
The holiday
season is an important time for consumer spending -- especially entertainment spending -- where subscribers can typically look over options for the new year for their wants and needs.
Consumers are becoming increasingly weary of the complexity in evaluating different products and services, as high-demand streaming services keep regularly scheduled price hikes.
Many pay
TV providers -- such as DirecTV and Charter Communications’s Spectrum -- have been aggressive on mixing in streaming platforms with their older cable TV networks in packages. This comes as many
forward-looking consumers are calculating a major rush in moving to all streaming from linear TV.
A huge percentage of TV consumers are currently not entirely ready to make a big switch to all
streaming and digital platforms.
And that’s the rub -- how to maintain new revenue generation from still --but declining -- old-school home TV entertainment consumption.