Mary Kay has
tapped Grey New York as its global ad partner. The announcement precedes the launch of a master brand campaign, expected in late 2026.
The agency won the cosmetics account after a competitive
pitch.
Regena Pipkin, Mary Kay vice president, global brand, said Grey brought “cultural value, creativity and strategic clarity to match our ambition. As we move confidently into the
next chapter of our bright future, we look forward to our partnership with a women-led team that truly understands our unique business model and the power of purpose-led storytelling on a global
scale.”
Founded in 1963 by Mary Kay Ash, who endured inequality in the workplace, the company focused on a new approach to skin care as well as the goal of empowering women. Ash
successfully upended the conventional business model. Pink became her signature color, as did the coveted pink Cadillac, a symbol of success awarded to independent beauty consultants.
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Mary Kay
products are sold in nearly 40 countries; it remains a family-owned company.
Agnes Fischer, CEO of Grey New York, added: “Mary Kay is an iconic brand ready to shake up the beauty world
with a distinctive vision. There’s real ambition here, and a shared belief in the power of ‘Famously Effective’ creative to drive business and cultural relevance.”