• by Fern Siegel , Yesterday

Given the current Congressional stance on extending premium tax credits, HSAs (Health Savings Accounts) can help pay for healthcare costs, which are expected to rise in January.

Two spots, comprising the “Take Care of It” national campaign, run across digital video, streaming audio, display, earned media and social channels, aligning with the start of ACA open enrollment. The campaign will run through 2026. It sends viewers to hsabank.com to learn about opening a health savings account.

“Meat Wagon” is about an injured biker who won't call for an ambulance ride, fearing the cost. "Sleep Study" shows a wife who can't sleep due to her husband's apnea. They debate the cost of care until they discover their plan qualifies for an HSA.

Each ad ends with: “Take care of your health, before it takes care of you.” 

“This is one of those moments where a focused team and creativity worked together to ensure HSA Bank was ready to help people make an informed decision about their healthcare coverage,” said Mike Lee, senior director of strategy, Monigle. “The legislation opened an entirely new market overnight. We wanted to make sure HSA Bank was ready to lead the conversation — with work that was funny, human and informative.”

HSA is a division of Webster Bank, N.A.

Monigle's client work includes Fairfax County, Onvida Health, Sola and Raiz, the Federal Credit Union.