• by Les Luchter , Yesterday

 

Through his decades as an actor and California governor, Arnold Schwarzenegger never completely forsook his roots as a bodybuilder. In the past few  years, the 78-year-old has launched a fitness app, newsletter and podcast called The Pump Club.

Six-year-old supplement brand Momentous, which has been working with The Pump Club through event activations and product discounts/trials, has now teamed up with Schwarzenegger to launch a protein/creatine/vitamin D3 package called “The Arnold Stack.” The $102.85 product, consisting of supplements that Momentous says the celebrity uses regularly, is being offered at a 25% launch discount to Momentous subscribers. 

The partnership this year will also involve “content collaborations, retail distribution, further product launches and appearances at the Arnold Fitness Festivals in both Ohio and the UK,” Momentous co-founder, CEO and ex-NFL player Jeff Byers tells Marketing Daily. “Beyond that, you'll see Arnold helping us cut through industry noise the way he does through The Pump Club, focusing people on what truly works to build a foundation to stay fit, healthy, and strong for life.”

Byers says you could call Momentous, which recently boasted  its first nationwide retail launch through The Vitamin Shoppe, an “anti-supplement supplement company.”

“The supplement industry has been operating in a low-trust environment for decades,” he says, “and we're trying to change that.”

The key to that commitment is called “The Momentous Standard,” which Byers says, comprises 15 tenets --- in three pillars: science, sourcing and certification -- “that every product must meet to ever be part of our portfolio and reach the consumer.”

Last year, in fact, as reported by Inc., Momentous voluntarily recalled a bestselling product that didn’t meet its standards, losing some $6 million in annual sales.

Speaking of Inc., Byers notes that Momentous has made the Inc, 5000 list of fastest-growing private companies for the past three years, and had “grown revenue by over 1,000% from 2021 to 2024.”

While Momentous has previously had partnerships with such experts as nutrition scientist Stacy Sims and physical therapist Andy Galpin, Byers says the Schwarzenegger relationship is different because he “operates at the intersection of experience-based expertise and cultural influence uniquely.”

Schwarzenegger has had his own issues with supplement standards in the past, reportedly ending a 2013-2017 endorsement deal with MusclePharm for an “Arnold Series” of products, due at least partly to  issues with label accuracy and ingredient quality.

“Arnold represents something rare – 60 years of standing for consistency, discipline, and results that last,” Byers declares. “We have been a beating drum for the same values since our inception.”

Schwarzenegger’s previous supplement marketing includes Ladder, a company he co-founded with Lebron James in 2018 that was sold to fitness platform Openfit two years later.