• by Fern Siegel , 7 hours ago

BritBox tapped Sibling Rivalry to create a new brand identity, setting it apart in crowded streaming landscape.

Rather than rely on standard British imagery, such as the flag, or tropes, the agency created a single-color logo. Rebranding also includes a new set of visual layouts, called “macro moments.”

OOH work is currently rolling out across product and communications in North America, Australia and the Nordics. 

In addition, BritBox worked with composer Joel Pickard, who devised a distinctive sonic mnemonic that highlight's the brand's sensibility. The current creative extends the "See It Differently" campaign, which began in spring 2025.

Bo Bishop, strategy director at Sibling Rivalry, told Agency Daily: “The strongest streaming brands are instantly recognizable both visually and sonically. BritBox’s refreshed identity elevates ‘British’ from a genre into an expansive state of mind, using sound, motion and voice to express a character-driven sensibility that’s brilliantly BritBox.”

Sibling Rivalry has done ad work for Google, Apple, and Ford.