American icons are easy to come
by in Wyoming, with eagles, moose, deer, elk, red foxes and more often seen daily.
The bald eagle, America's bird, and a Budweiser Clydesdale, demonstrate the true meaning of "Made of
America," captured in the brand's latest ad as part of its Super Bowl LX campaign. This feel-good moment lives in an opportunity to experience rural life and communities.
Budweiser's
“American Icons” ad opens with a Clydesdale foal peering from its stable. The foal emerges to explore the world beyond before spotting a baby bird that had fallen from a down tree.
The bird is chirping as if asking for help.
The Clydesdale approaches, but turns and heads the other way as “Free Bird” by Lynyrd Skynyrd begins to play.
The
bird looks on with longing, eager to befriend the horse. When a storm rolls in, the Clydesdale returns, standing over the bird to shield it from a downpour. That moment marks the
beginning of a lasting friendship.
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While the brand-building ad is
designed for emotional impact, it becomes the anchor in a broader performance
advertising ecosystem.
The spot will drive measurable, short-term actions through integrated digital channels like YouTube.
When consumers later see a targeted
Budweiser digital ad on social media or in search they are more likely to convert because of the positive sentiment in the spot.
I'm not a beer drinker, but It just feels good. When the grown
eagle takes flight behind a full-grown Clydesdale, making it look like the horse has wings as it jumps over a log, the message "Made of America" fills with freedom, and the wilderness that I wake
up to daily hits home and makes me appreciate all that this country has to offer.
In the final scene, two farmers relax with cans of Budweiser in hand as they observe the
moment.
“You crying?” one asks, while the other says “Sun’s in my eyes.”
"Made of America" is Budweiser’s ongoing 150th birthday campaign.
Budweiser worked with Academy Award-nominated filmmaker and Emmy Award-winning commercial director Henry-Alex Rubin for the third year in a row. The 60-second in-game spot will air nationally
during Super Bowl LX and on Budweiser's YouTube and social channels.
Artificial intelligence (AI) was not used in the making of this ad, but it surely would have been a lot easier to get some
of those shots.
This just goes to show that traditional ways still prevail.
The bald eagle was supervised by experts in the
American Eagle Foundation, permitted by the U.S. Fish and Wildlife Service.
Here in Wyoming, the snow has stopped falling, the sky is blue, and it is truly a beautiful day
in the wilderness.