Avocados from Mexico wants to help fans predict the next
Super Bowl champ.
Its tool? The Prediction Pit, an
immersive AI experience that lets fans step "inside the game," interacting directly with Guac Guru Rob
Riggle to predict plays and games. Rather than a traditional broadcast spot this year, the brand focused on digital activation.
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Riggle is an avatar capable of delivering
live football predictions. Created by creative agency 270B, he targets those who love to analyze sports with Live Game and Always On Predictions, such as who will win the kickoff or who will have
the most rushing yards.
Results change throughout the week — even throughout the day — as depth chart updates, weather and other variables create simulations. Prediction Pit
has evolved from last year, integrating SportsDataIO to gives quac fans a stats-grounded experience.
In addition to odds, The Guac Guru delivers guac recipes tailored to all 32
professional teams. For example, Atlanta incorporates pimento cheese as a key ingredient, while Dallas features burnt brisket ends.
"At Avocados From Mexico, intention and
innovation are at the heart of everything we do," said Alvaro Luque, Avocados From Mexico President-CEO. "With Prediction Pit, we're strategically leveraging cutting-edge AI to deepen connections with
consumers and inspire guacamole consumption during one of the most exciting times of the year for football fans."
"We love pushing the envelope of what's possible for data-driven brand
experiences," added Kristian Bottini, 270B CEO.
Creative work from 270B includes Destination Cleveland, NatureSweet and Fresh Gourmet Company.