• by Wayne Friedman , Staff Writer, February 19, 2026

Netflix continues to expand its original content -- now on a global level. This is highly likely to help its still small, but rapidly growing, advertising business.

For the first time, non-English-language original titles made up the majority of Netflix’s original TV releases, at 52%.

Spanish-language originals were the biggest component -- accounting for 21% of new Netflix originals last year.

Scripted Spanish-language titles grew to 86% from 63% the year before, followed by Korean-language content, which came in at 20% of all Netflix originals.

This was boosted to a large extent by the huge Netflix hit “Squid Game: Season 3” and another scripted series, “When Life Gives You Tangerines."

Although English-language titles overall comprise a lesser share, English-language movies are still dominant overall on Netflix, at a 56% share.

The strong and dominant rise of shows like “Squid Game” that gain large audiences in different markets -- as well as growing non-English language content overall -- gives Netflix some better prospects and strength for its originals globally.

“When non-English-language titles travel beyond their local market and perform well internationally -- such as Korean-language “Bon Appétit,” “Your Majesty” and German-language “Cassandra” -- they provide stronger returns on content investment for the global streamer," Principal Analyst at Ampere Analysis Rahul Patel says.

This includes increasing important advertising revenue, which rose two-and-a-half times in 2025 versus the prior year to $1.5 billion.