Horizon Media, Dentsu media agency Carat and others are testing a new consumer intelligence capability via a partnership between Sightly and Vurvey Labs. 

Vurvey Labs is an applied AI company that builds "people models" and AI personas using video surveys to help brands gain authentic consumer insights. It accelerates product development, marketing, and co-creation by analyzing human feedback to create 93-95% accurate, AI-powered simulations of customer behavior. 

Sightly is a marketing intelligence and technology company that uses its AI-powered Brand Mentality platform to help brands align marketing with real-time cultural moments. It enables brands to identify trends, mitigate risks, and activate across video and social media. 

“This partnership expands what audience intelligence looks like inside Sightly,” said company CEO Adam Katz. “For the first time, advertisers will have access to real-time human insight they haven’t had before, which means they can see how audiences are thinking and responding as culture and context evolve. That changes how quickly and confidently brands and agencies can act.” 

Horizon is testing the new capability within its HorizonOS marketing platform. John Koenigsberg, executive vice president and head of platform partnerships, said the new solution “moves insight closer to decisioning, allowing media systems to adapt faster, reduced guesswork and perform with greater decision.”