Indian Motorcyle has appointed digital marketing agency Noise Media as its U.S. creative and performance media agency. 

The client’s estimated annual net media spending is $25 million (all digital), according to agency research firm COMvergence. 

Noise Media said the appointment marks “a significant expansion” of its presence in the American market. 

The remit covers creative, social and performance media and the agency is tasked with expanding the client’s reach, engagement and measurable outcomes across key digital channels. 

“This is a pivotal moment for Indian Motorcycle,” stated Indian Motorcycle chairman Andrew Shanfeld. “Noise demonstrated a clear understanding of our heritage, our ambition, and how to translate that into modern, performance-driven media that works at both national and dealer level.”